Updated April 14, 2010
These are a number of fact sheets, emails and links I have compiled so assist current and future owners as they navigate through the confusing and sometimes conflicting stories.
This is Toyota Fast Facts, an update on breaking news, our recent recalls - and the work we are doing to make things right for our customers. Please feel free to share this information with family and friends. For additional information and breaking news, please visit www.toyotanewsroom.com.
1. Toyota Responds to Misleading Report from the Associated Press
Toyota responded Tuesday to a misleading and inaccurate report from the Associated Press over the weekend regarding the company’s legal practices:
"A report recently published by the Associated Press regarding Toyota’s discovery and litigation practices is inaccurate and misleading, including the unfounded allegation that Toyota engages in ‘questionable, evasive and deceptive legal tactics.’
"Toyota takes its legal obligations seriously and strives to maintain the highest professional and ethical standards in its legal practices. We are confident that we have acted appropriately with respect to product liability litigation and our discovery practices, including in the cases referenced in the AP article.
"Importantly, none of the judges overseeing discovery in the specific cases cited by the AP sanctioned Toyota or otherwise found the company in violation of its discovery obligations."
Toyota’s statement noted that the AP omitted key facts in several of the cases it referenced. The statement provided specifics to refute what it said were "among the more egregious examples" of the AP article’s misstatements or mischaracterizations.
The company’s full response is available at http://pressroom.toyota.com/pr/tms/toyota-responds-to-ap-report-on-156936.aspx
2. Rasmussen Poll Notes Loyalty Among Toyota Customers
A new national telephone survey by the Rasmussen polling firm has found that "64 percent of Americans who currently own a Toyota say they are at least somewhat likely to buy their next car from the troubled automaker, including 40 percent who say they are very likely to do so." By comparison, 57 percent of current GM owners surveyed said they are at least somewhat likely to buy their next car from GM, with 32 percent saying they are very likely to do so.
Separately, the poll also found that "69 percent of Toyota owners have a favorable opinion of the automaker, with 39 percent very favorable."
To read the report, please click on
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3. Autoblog.com: 2010 Plug-in Prius Prototype Just Like Current Hybrid, "But Better"
Autoblog.com took the 2010 plug-in Prius prototype for a "quick spin" at Toyota’s Sustainable Mobility Seminar in La Jolla, Calif., this week and said it "is just like your mother’s Toyota hybrid, but better."
"Driving a plug-in Prius is almost exactly like driving a standard one," the Web site reported, "except that it remains quieter for a longer period as the engine is off more often (during short distances) thanks to a larger battery pack and improved all-electric performance. Acceleration, handling, braking
– everything feels awfully familiar."After describing various features, Autoblog.com concluded that the plug-in Prius "is the regular Prius, just with better fuel economy."
To read the review, please click on
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TALKING POINTS
The following key points may be used by dealers when talking to media, regulators and elected officials, customers and employees.
MARCH SALES
In March, Toyota reported a whopping 72 percent jump in sales over the prior month and a 35 percent hike over the same period last year. About 60 percent of March sales were to Toyota owners, and the remaining 40 percent were conquest sales to owners of rival brands.
While buyers were obviously reacting to Toyota’s special offers, they were also showing their confidence in the safety and quality of Toyota vehicles. No incentive would induce someone to buy a vehicle they thought was unsafe.
Toyota was the top-selling retail brand for the month, and also the top-selling manufacturer, beating Ford and General Motors by nearly 40,000 retail sales.
If anyone wonders whether Toyota will recover from the recent negative publicity, take a look at the March sales results; consumers voted with their wallets.
RESPONSIVENESS
We’re doing everything we can
– as fast as we can – to make things right for our customers.We’ve launched a top-to-bottom review of all our operations, led by our President Akio Toyoda, to ensure that we not only meet but exceed the high safety standards that have defined our company.
We’re creating a safety advisory group of respected outside experts to review and assess our quality improvements.
And we’re taking steps to implement more stringent quality control across the company… to investigate customer complaints more aggressively … to keep lines of communication open with safety agencies… and to respond more quickly to any safety issues we identify.
UNINTENDED ACCELERATION AND ELECTRONICS
We have identified two specific categories of unintended acceleration
– floor mat pedal entrapment and sticking accelerator pedals – which we are now addressing with our recalls.The issue has been thoroughly and methodically investigated on several occasions over the past few years
– and none of these studies has ever found that an electronic engine control system malfunction is the cause of unintended acceleration in a Toyota or Lexus vehicle.Multiple fail-safe mechanisms and built-in redundancies in the electronic throttle systems in our vehicles prevent malfunctions that could potentially contribute to unintended acceleration.
All automakers in the North American market have adopted some form of electronic throttle control, which enables other important safety features such as traction and stability control.
TOYOTA IN AMERICA
Toyota continues to have a significant positive impact on the American economy.
Our total U.S. investment has grown to more than $18 billion and, together with our dealers and suppliers, we have helped create more than 200,000 jobs in the U.S.
Toyota has contributed nearly half a billion dollars to U.S. charitable organizations and community institutions in the past 20 years.
And, 80 percent of all Toyotas sold in the United States over the past 20 years are still on the road today.
2 hrs 41 mins ago
"I love my Prius," Wozniak said during on-stage banter
with AT&T Tech
Channel's Hugh Thompson during a geek talk show at the closing of an RSA computer security
conference here.
"It's just like all the other gadgets we have...
Everything today has a computer in it, so everything will
fail."
Wozniak said he has bought nine Prius cars and even
drove one from the Silicon
Valley city of
He said he conducted his own tests of Prius
acceleration, taking his car to an open stretch of highway at dusk and then
incrementally notching up the speed using the cruise
control mechanism.
At "some number over 72" the car accelerated and kept
picking up speed, Wozniak said.
"I wanted to see how high it would go," Wozniak said.
"It wound up being unlimited so I hit the brake. The problem had to be in the
software."
Wozniak advised treating cars like any other
computer-based mechanisms by shutting them down at signs of trouble and then
restarting them to essentially reboot
systems.
"We who work in computers know there are all kinds of
little failures," Wozniak said. "I love
His remarks came as key
More actual facts about Toyota and Lexus which you might find helpful:
1. Toyota Extends
Additional Services to all U.S. Toyota and Lexus Customers Affected by Recent
Recalls
Working in
cooperation with Attorneys General across the country, Toyota announced today
that it will be extending on a nationwide basis additional services being
provided to Toyota and Lexus customers in New York affected by the company’s
recent recalls.
Additional services are being provided to customers
concerned about driving their vehicle before the repair is completed and will be
tailored to the owner’s individual circumstances. They may
include:
For more information, click
here.
2. Toyota Statement Regarding
Withholding Documents in Lawsuits
In news reports Friday, Edolphus Towns, the chairman
of a U.S. House oversight committee, is quoted as saying Toyota “deliberately
withheld” records it was legally required to produce in lawsuits. Toyota says it
“has acted appropriately with respect to product liability litigation and our
discovery practices.” To read Toyota’s statement, click here.
3. President Toyoda Visits TMS,
Urges Associates to Help Create a “New”, “Better” Toyota
Global
President Akio Toyoda made a surprise visit to the Torrance, CA headquarters of
Toyota Motor Sales USA Friday to thank associates for their “moral support”
during his recent appearance before a Congressional committee. “Your presence
was encouraging and inspiring,” Toyoda told cheering associates gathered in the
atrium. Toyoda said the time has come to move from the past to the future.
“Together, we now have the opportunity to create a new Toyota...a better
Toyota...and a stronger Toyota,” he noted, adding “If we devote ourselves
completely to that challenge, if we apply the Toyota Way in our daily activities
and if we work together as one team, we are certain to succeed in restoring
customers’ confidence in our products.” Toyoda was joined by TMA President/COO
Yoshi Inaba and TMS President Jim Lentz, who also faced Congressional panels
during the week. “The story is not over yet,” Inaba told the crowd. “We have to
show by our deeds that we are putting our customers first.” Lentz told
associates that the crisis would bring Toyota together as a global company like
never before. “We will get through this and we will be stronger.”
4. Update on Upcoming Senate
Hearing
Next Tuesday, the Senate’s Commerce, Science and
Transportation, Committee will hold a hearing on Toyota’s recalls.
Scheduled to testify for Toyota are TMA President Yoshi Inaba as well as
TMC Executive Vice President Shinichi Sasaki.
The following witnesses have also
been invited to testify at the hearing:
We will continue to keep you updated
on the hearing in Fast Facts.
5. Key
Facts
NHTSA announced almost
500 recalls in 2009 – that’s nearly 10 recalls per week.
There have already been
more than 30 non-Toyota recalls in 2010.
Since
2001, Toyota has had among the fewest NHTSA complaints per vehicle sold
in the U.S. Only Mercedes-Benz and Porsche ranked higher.
Over the last decade, NHTSA has logged approximately 24,000 unintended
acceleration complaints – only a fraction related to Toyota vehicles. From
2004 to 2009, Ford had more unintended acceleration reports than
Toyota.
JUST ADDED (3/4/2010)! Another interesting and thoughtful article on the subject: Roy Exum: Toyota's Silent 'Mule'
Please let me know if this is found to be helpful and whether there are any other questions that come to mind.
Eric Hanson
408-569-0643 or 925-577-3644
-------------- Original Message ----------------
From:
eric.hanson@hendrickauto.com
To: [name withheld]
[address withheld]>
Subject: Delaying enjoyment of a Lexus
on "quality issues"
Date: 2/28/2010 3:00 PM
Dear [name withheld]Sorry to learn that impressions you have reasonably drawn from some of the current media and US Government actions primarily on Toyota (but also extending to Honda).As an owner of both Lexus, Acura, Honda and Toyota products I personally know from the sums of individual ownership in my family as well as professional experience that the chatter extends well beyond anything substantive. Also I personally believe the timing of the brand-reputation assault against Toyota's decision to shut down NUMMI and other less recent news of Toyota outselling GM should be noted.I certainly understand that you need to be comfortable before making a large purchase but I hope you will consider the following resources so as not to delay unnecessarily enjoyment of a new Lexus.Also from another article:The government has an "obvious conflict of interest because of its huge financial stake in some of Toyota's competitors," the letter read. The United States owns a majority stake in General Motors after bailing out the company last year; it also owns a smaller portion of Chrysler. The letter originated with Kentucky Gov. Steven L. Beshear, his office said, and was signed by Indiana Gov. Mitch Daniels, Mississippi Gov. Haley Barbour and Alabama Gov. Bob Riley.
As a family man (with two children one 3 weeks and the other 19 months) I am certainly understanding of the importance of safety and I am also driving (without the slightest worry) a Lexus of my own. My parents also drive a 1995 model which looks, and drives like brand new and they are not even thinking about any car shopping (nor the slightest bit worried about the obviously unfair treatment of the reputation of the finest brand of automobile.)
I remain here and ready to answer any specific questions that might help you to decide on the right timing for your own plan of ownership. I am easiest to reach on my cell at 408-569-0643 but email is OK too of course.
Thanks again and Best regards,
Eric Lars Hanson
Internet Business Development Manager
Pleasanton Automall - Lexus, Acura,Pre-Owned
4345 Rosewood Dr, Pleasanton, CA 94588
Direct Cell:925-577-3644 or 408-569-0643
TOLL FREE: 1-800-225-7876 x7697
Fax: 925-463-1972
Email: eric.hanson@hendrickauto.com
www.pleasantonauto.com www.facebook.com/ERICLARSHANSON
PS: I am available to receive your call most days from 10am to 10pm! Current week schedule detail and alternate contact detail can always be found here. Appointments help but are not required! A quick call in advance of your visit will help me to ensure that you are met with the best possible service upon your arrival.
OTHER LINKS
Toyota Hybrid Horror Hoax (Forbes)